Online Marketing – From Facebook to Banner Ads

From Search Engine Marketing (or SEM) to banner ad creation and deployment through vast publishers networks, from Facebook to Twitter PS has decades of experience marketing businesses online. From simple directory listings to a basic Web site, all businesses must do some form of online marketing—the Internet is not a fad and is here to stay.

What’s the difference between Search Engine Marketing (or SEM) and Search Engine Optimization (or SEO)?
Search Engine Marketing is where a site owner pays a search engine (basically, either Google, Bing, or Yahoo) for displaying an ad based on a determined set of keywords in which a user might search, whereas Search Engine Optimization is paying a third party vendor to manipulate the search engine into displaying your site higher in the search results for any particular set of keywords or phrases. Essentially, SEM is directly sanctioned by the search engines because that’s how they generate revenue, and SEO is frowned upon by the search engines because it cuts them out of the revenue loop. Also, SEO runs the risk of having your site banned from the search engines if it is conducted outside of that particular search engine’s protocol. PS has a decade of experience running effective Search Engine Marketing campaigns and can manage Search Engine Optimization campaigns with reputable third party optimizing companies. Contact us today to learn more.

Do you market using social networking sites and tools such as Facebook, YouTube, Twitter & more?
Not only has the Internet itself revolutionized the way the world communicates, but it also has a myriad of subset technologies and communities which a business can harness to communicate with their current client base and reach potential customers… Read more about that here.

Need a display ad?
As part of a comprehensive online marketing campaign, PS can also create display ads, or banner ads for a vast array of vendors such as AT&T, Yellow Pages, etc., and for advertising across a wide array of sites in many publisher’s networks for effective and targeted campaigns. To view a gallery of display ads, click here.

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