Marketing Strategies

From grass roots marketing efforts such as designing and implementing a successful customer referral program, to online advertising such as search engine marketing and banner ad placements across the Internet, PS can help you design and build a marketing strategy that’s right for you and your business.

Brand Development / Brand Enchancement
A solid brand is crucial to any marketing strategy. Brand recognition is fundamental and should be adhered to in a strict sense following an established style guide. The style guide helps to ensure your brand is carried through in all your public marketing… read more

Referral Programs
The referral program is the most important and most valuable marketing tool a business can have. Word-of-mouth marketing is the most successful marketing campaign for several reasons. First, people place trust in the person giving the opinion, while an advertisement is from a biased source. The next reason is that referrals are generally local, so you enjoy the benefit of geographic marketing. Last but certainly not least, the overall costs are the least of any other marketing campaign. Essentially, the goal of all grass roots marketing campaigns is to… read more

Expert Seminars
PS can help position you as the authority of your industry by helping create and conduct local informational seminars with your qualified staff to help build brand or product awareness. For example, a dog groomer can give lessons on the best methods for bathing a dog at a free public seminar. After the seminar, marketing collateral for the dog grooming business would be handed out to all attendees to build brand awareness… read more

Market Research & Focus Groups
How do your current customers feel about your offerings? Have prospects ever heard your name? How does customer feedback improve customer satisfaction? Who are your customers? What makes a profitable customer? Get the answers to these questions and more from comprehensive market research study conducted among your current and prospective customers… read more

Online Marketing – From Facebook to Banner Ads
From Search Engine Marketing (or SEM) to banner ad creation and deployment through vast publishers networks, from Facebook to Twitter PS has decades of experience marketing businesses online. From simple directory listings to a basic Web site, all businesses must do some form of online marketing—the Internet is not a fad and is here to stay. What’s the difference between Search Engine Marketing (or SEM) and Search Engine Optimization (or SEO)? Search Engine Marketing is… read more

Content Marketing – Including Your Blogging Strategy
Content marketing is the creation or sharing of content for the purpose of engaging current customers and prospects. In contrast to traditional marketing methods that aim to directly increase sales (or brand awareness), content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives sales (or brand awareness) indirectly. The content is shared using any or a combination of Web site(s), blogs, webcasts/podcasts, white papers, newsletters, seminars and more. The purpose of this content is not to sell products or services, but to… read more

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