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| Flyers
From neighborhood and market lot distributions to mailing inserts, a flyer can be a quick way to express your marketing campaign to a narrowly targeted audience. For example, fliers can introduce a new promotion or can help generate traffic to your Web site. Flyers are generally only printed on one side on light weight paper and are more casual than a product slick.
Many companies make the mistake of abandoning brand principles when printing a flyer, which is a mistake that should be avoided. Abandoning your brand in any marketing collateral dilutes the brand in the overall marketplace and can confuse people into mistaking the flyer for one originating from a different company.
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