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Ads – from Billboards to Yellowpages
From newspapers and magazines, to trade publications and business directories, the print ad is still the number one form of print advertising. PS takes in to account you and your business brand, your marketplace, your competition, and your target audience when creating esthetically pleasing and effective print ads.
Do your ads concisely communicate who you are and what you do?
Are your ads attractive to the eye?
Is the call to action clear to your target audience?
How effective are your ads?
… read more
Logos
While the logo dates back to the practice of branding animals, the logo by itself is not the only element of your brand. That being considered, the logo is often the focal point of your brand.
The number one mistake in logo design is creating too complex of a design that doesn’t transfer well among mediums. A logo that looks great in print may not transfer well to screen printing on t-shirts or embroidery on hats… read more
Business Cards
Technology has brought us all a long way; however it has yet to replace the centuries old standard of exchanging business contact information in the form of a small wallet-sized card, or business card. This exchange of information is more than simply contact info, but is also the first tangible reflection of your company. This is the main reason we emphasize your brand and advocate higher-end business cards.
PS generally creates full-color, doubled sided (or, 4/4 – pronounced “four over four”) designs that often incorporate high gloss finishes… read more
Letterhead & Envelopes
Another centuries old component of your brand is your letterhead and envelopes. While not in use today as they once were, they still reflect your brand commitment—the best company brands have clients that are able to identity that a mailing is from that company just by seeing the corner of the envelope.
Think about it like this: most of us know when we get a mailing from our bank even when it’s in a pile of other mail… read more
Flyers
From neighborhood and market lot distributions to mailing inserts, a flyer can be a quick way to express your marketing campaign to a narrowly targeted audience. For example, fliers can introduce a new promotion or can help generate traffic to your Web site.
Flyers are generally only printed on one side on light weight paper and are more casual than a product slick… read more
Product Slicks
Often more formal than a causal flyer, a product slick is found at trade shows, proposal inserts, or displayed in an office environment and is often printed on a heavier weight paper. Much like an unfolded brochure, the product slick acts as a way to briefly describe you, your brand, and your offerings or marketing campaign in a structured and esthetically pleasing manner… read more
Referral Cards
As part of any good marketing strategy, referral cards explain to your current client base and prospects the value of utilizing your products or services. The referral card also acts much like a business card in that it should contain comprehensive contact information and introduce you and your company via your brand… read more
Post Cards
With today’s busy lifestyle, a well branded postcard can be a more effective mailing method than a marketing letter. Not to mention the postal rates, postcards can also be more cost effective than a mailing. If this is part of your marketing strategy, let PS help design an effective and highly targeted postcard campaign… read more
Thank You Cards & Special Event Cards
There’s no better way to express your customer appreciation (and to keep you on their minds, or create brand awareness), than a thank you card. Often used after a major purchase or as part of an effective referral program, thank you cards can go a long way to improve and ensure a high level of customer satisfaction… read more
Product Displays
From large trade show displays, to smaller table top displays, PS has the experience to create a highly branded, (link) professional display unit… read more
&Many Other Business Critical Documents
Many other business critical documents that PS helps develop include many internal documents: Policies & Procedures, Employee Handbooks, Style Guides, Forms & other internal documents – foster employee and vendor brand awareness by streamlining a consistent look and feel across your company’s documents. And many business critical external documents: White Papers, Case Studies, Business Plans, Annual Reports & other external documents – all documents should reflect your brand and be professionally produced to build brand awareness and loyalty… read more
Read more about branding
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